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Marketing

Market Strategy and Operational Plan​

OpenEX has achieved significant market and operational success in a short time through its innovative technology and user-friendly services, including over 2.3 million OEX airdrop claim users, over 200,000 Twitter followers, over 30,000 Telegram group members, as well as over 2 million in total transaction volume on the LONG Testnet, over 20 million USD in test TVL, and over 90,000 active addresses (approximately 20 days after testnet launch).

Based on these achievements, we will further adjust and optimize our market strategy and operational plan.

Strategy Adjustments for Target Markets and User Segmentation​

  • Segmenting Target Markets: Conduct more detailed market segmentation based on user behavior, needs, and preferences to provide more personalized and targeted services and products.
  • User Education and Training: Strengthen education and training for new users, especially regarding Layer2 technology and cross-chain operations, to lower the barrier to entry and attract a broader user base.

Optimization of Marketing Strategies and Deepening of Partnership Relations​

  • Enhancing Brand Influence: Utilize OpenEX's existing social media influence through high-quality content creation and interactive activities to further enhance brand awareness and appeal.
  • Partnership Relations: Deepen relationships with existing partners while actively seeking new partners, including other blockchain projects, financial institutions, and technology providers, to jointly expand market influence and user base.

Focus on Community Development and Explanation of Long-Term Growth Planning​

  • Community Incentive Mechanisms: Design and implement more community incentive mechanisms, such as airdrops, contests, and governance participation rewards, to increase community activity and engagement.
  • Long-Term Growth Planning: Establish clear long-term growth goals and plans, including technological innovation, market expansion, and ecosystem building, to ensure that OpenEX can continue to develop and adapt to future market changes.
  • Feedback and Iteration: Establish an effective user feedback mechanism, regularly collect and analyze user feedback, to continuously optimize products and services, better meeting user needs.